In a bid to empower Middle East Banking and Banking institutions to deliver the digital experiences that tech-savvy customers now demand, Riverbed(R), Digital Performance CompanyTM, is set to present its vision for the 'Future of Banking' at the IDC Banking & Finance Congress, happening on December 11, 2021 in Dubai. The organization has also invited a customer, a leading payment solutions provider in the centre East and Africa (MEA), to talk about details on how their implementation from the Riverbed SteelCentral solution for Application Performance Monitoring (APM) has enabled them to monitor and optimise the end-to-end transaction chain between merchants' pos (PoS) systems, their internal payment gateway and banks.
The recent Riverbed Digital Performance Global Survey 2021 found that more than half (54%) of the respondents in the financial services sector believe poor performance of critical digital services and applications negatively impacts their employees' work on least once a week. More alarmingly, laptop computer found that 45% of these organisations lack visibility over the digital or end-user experience. “As digital platforms, for example web and mobile, are significantly on the rise in the banking and financial services sector, the necessity to ensure high application performance completely up till the actual end device, is becoming increasingly critical,” Charbel Khneisser, Director, Solutions Engineering, Middle East, Turkey and North Africa, at Riverbed. “By closing the visibility gap, financial institutions can rapidly pinpoint the root cause of their digital performance issues, leading to enhanced service delivery, SLA compliance, and overall improvement of customer satisfaction.”
“Going beyond this, visibility can then help identify customer engagement preferences on digital platforms and this insight can be used to fine-tune existing services as well as introduce entirely new revenue streams. Within an industry that is rapidly changing, understanding customer requirements and purchasing behaviours will be paramount to competitive differentiation,” he explained.
At the event, Riverbed will also highlight SteelCentral Aternity which closes the IT monitoring visibility gap with accurate, real-time information about how end-users actually experience and communicate with their applications, devices, and network. For financial institutions, this solution enables organisations to understand how long users have to wait when accessing critical online services, analyse their usage patterns and rapidly identify factors impacting performance, all leading to enhanced customer and employee experiences.
“With digital experiences becoming paramount, the banking and finance sector is being redefined by the rise of artificial intelligence, automation, blockchain, and fintechs,” says Jyoti Lalchandani, IDC’s group v . p . and regional managing director for that Middle East, Turkey, and Africa. “In this new era, customer-focused financial institutions must seamlessly integrate physical and digital elements to provide a compelling customer experience that truly sets them apart from the competition. Presenting insights in the industry’s most influential stakeholders, the IDC Banking & Finance Congress assists as the perfect platform for beginning this critical journey.”