Observation: a key to unlocking amazing innovations

 Observation: a key to unlocking amazing innovations

My previous business insight was about process innovation, with more to follow along with on product innovation. However, some readers commented that many Western economies are now largely service-based, so what has process innovation reached do with that?

Be assured, process innovation is not confined to the manufacturing sector. It's just as relevant to any business, or indeed life itself.

The services are unchanged – the profit gain is enormous

Consider three stunning examples of business processes undertaken with insightful observations that achieve outcomes out of all proportion to the simple changes made.

Trains: In one case a rail company was looking to update its fleet of suburban commuter trains, which ran every seven minutes stopping at 30 stations along the way. In considering the design for new carriages a review was made of the process involved in people getting on and off the trains.

It was observed, unsurprisingly, that the “hang time” (how long a train spends in a platform) when passengers are boarding and alighting related to the number of people using the service, with peak times during the course showing the longest interval.

In considering ways of reducing hang time, experiments were conducted with various seating configurations to allow better people movement and door openings also increased from 1.9m to two.3m. The investigation concluded that optimal seating arrangement and door openings of 2.2m would considerably reduce average hang time by an average of 14 seconds per stop. This may seem insignificant, but across 30 stations this amounted to seven minutes.

With a seven-minute train frequency, this tiny saving per station allowed the company to operate with the same service, but with one less complete train. The saving in capital outlay ran to tens of millions of dollars.

Airlines: The second case involved a major USA based airline looking to improve profits by training staff to be more vigilant for opportunities.

An alert flight attendant observed that on meal-services in which a salad was provided, most people chose not to eat the olive within the salad. Further, the company supplying the prepacked salads had a pricing scheme that allowed three ingredients for any low standard price. Any fourth ingredient, in this instance, the olive, was supplied in a much higher marginal cost. When the flight attendant observed the wastage from the olive the suggestion was made to eliminate it as a normal salad ingredient. Instead, olives could be offered from a jar held in the galley to any customer who requested one. The effect on customers was practically nil, however the cost-saving ran to more than $500,000 annually – just for withholding a seemingly insignificant olive.

Couriers: Another well-documented example is perfect for courier drivers in the USA that, in city deliveries, will drive further rather than make a left turn into traffic. The time saved by this simple rule has been said to run into millions of dollars annually in time and wages saved.

What's the content?

It doesn't matter what you do, there are almost always hidden ways to make improvements. Even the smallest change can sometimes deliver huge profits.

Have you taught your people the art of “observation”, it's fun and it's easy. Probably the most potent example is that of a blind person who can detect all sorts of things by sound alone. Sighted people can as well, but they are “blinded” by their ability to see. A simple experiment easily proves the purpose and opens the way to much-heightened alertness and observation.

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