A new survey reveals that female entrepreneurs are spending more of their resources on marketing to enhance sales impacted by the COVID-induced downturn.
According to the latest Business Chicks Community Survey, 65 percent of women business owners said these were spending more on creative/design software, email marketing CRM platforms, and social networking following in wake of the pandemic.
Business Chicks Content and Marketing Manager Briony Hunt highlighted the resilience of Australian women business people through the global pandemic, cheap many of them have created opportunities to begin a new business or pivoted established businesses within the last year.
“Record numbers [of women] are actually running their own show and searching at ways to expand their business,” Hunt said.
Business Australia Gm of Content and Acquisition, Genevieve Brock, said that it's more important than ever to possess a targeted marketing approach when starting, or working to grow, a business.
“We are seeing a lot of SMEs re-examining their core offering, how they deliver it and how they reach and talk to their clients,” Brock said. “We have seen business successfully transform their offering in the last year, that has prompted a re-examine of the marketing strategies as well.
“There are plenty of platforms where you can spend time marketing your SME, but it is critical that there's a clear plan, to be able to maximise results,” Brock added. “The easiest method to do this is to consider your roi – irrespective of whether you are doing the work yourself, or you have someone assisting. It's worthwhile looking at the analytics and tracking engagement and customer numbers. This helps when deciding where to invest your time and energy.”
The survey was released in conjunction with Business Australia’s seminar titled “Ways to get Your Marketing Working Harder in 2021”, happening today, in conjunction with Business Chicks. The seminar may have speakers from companies such as Google, Hubspot, Linkedin and independent agency Coffee Cocoa Gunpowder.